Interview: Future-Proofing Your Extrusion Line
An expert discussion with Hendrik Steen, Head of Retrofit Product Management Business Unit Extrusion at W&H on retrofitting and sustainability
Today, we welcome Hendrik Steen, the expert for extrusion retrofits at W&H, who will shed light on the critical role of retrofitting machinery to enhance performance and extend equipment lifespan. Hendrik will explain how modernizing existing systems not only boosts efficiency but also supports sustainability by reducing waste and conserving resources. In an era where environmental responsibility is more important than ever, this approach offers a practical path toward greener manufacturing practices.
Companies that extrude are facing several significant challenges today. Could you explain what pressures the industry is experiencing?
Hendrik Steen:
"Extrusion companies are indeed facing major challenges today: rising energy and raw material prices, growing pressure for sustainability, and the need to make processes more efficient. Not mentioning the lack of machine operator availibility and knowledge. But instead of investing in new machines, there is an economically and ecologically sensible alternative: modernizing and maintaining existing extrusion lines. By upgrading what you already have, companies can address these challenges head-on without the large upfront costs and environmental impact of purchasing entirely new systems."
In what ways can targeted modernization bring more efficiency to existing extrusion lines?
Hendrik Steen:
"Technology is constantly evolving, and even older machines can be brought up to date with targeted upgrades. Modern control systems ensure more precise production, more efficient use of materials, and less waste. For a company, this translates to reduced operating costs and higher product quality — all without the acquisition costs of a new machine. Strategic modernization allows businesses to maximize the potential of their current equipment while achieving the performance standards expected today."
How does maintaining and upgrading existing machinery contribute to a company’s environmental responsibility and market positioning?
Hendrik Steen:
"More and more customers and business partners are paying attention to environmentally friendly production methods. Companies that focus on conserving resources not only improve their eco-balance but also strengthen their image on the market. The continued use of existing machines saves valuable raw materials and energy. In this way, companies make an active contribution to environmental protection — which is an increasingly important factor in the purchasing decisions of today’s customers."
Can you walk us through the main economic advantages that come with maintaining and modernizing extrusion lines, as opposed to investing in brand-new equipment?
Hendrik Steen:
"The maintenance of extrusion lines offers numerous economic advantages. First and foremost, cost savings: maintenance and modernization are significantly less expensive than buying new machines. Second, minimized production interruptions: since existing equipment is already integrated into your processes, you avoid the long waiting times and adjustments that often come with new purchases. On top of that, companies do not need to invest in new floorspace and/ or machine operators. And third, greater flexibility: targeted upgrades allow companies to quickly adapt their production capabilities to changing market requirements, ensuring they remain competitive and agile."
How can a sustainable approach to production serve as a real competitive advantage for companies in the extrusion industry?
Hendrik Steen:
"Companies that act responsibly and make clever use of their resources benefit in the long term. They strengthen their brand image, gain the trust of their customers, and even improve the motivation of their employees, who take pride in working for an environmentally responsible company. In this way, adopting a sustainable production method provides a clear competitive advantage, positioning the company strongly both in the market and in the eyes of its stakeholders."
Finally, what would be your key advice for companies looking to future-proof their extrusion production? How can smart resource planning and modernization help achieve long-term success?
Hendrik Steen:
"Investing in modernization and maintenance at an early stage ensures efficient, environmentally friendly, and economically profitable production in the long term. Take advantage of the opportunities offered by modern technologies and future-proof your extrusion processes - for a strong company, satisfied customers and a sustainable future."
